Friday, August 22, 2008

Campaign Ad

Disclaimer: Sometimes my sense of humor is very wry and over-the-top. Please accept my apology if this is too vivid or harsh. I often wrestle with writing to inform, to affirm, or to inflame; I think I may have lost this battle.


Open: A slightly past middle-age, lower middle-class white couple sits at a table over a check book, obviously anxious over their bills littered across the table. The couple looks at one another in obvious concern.
“In trying times…”

The couple looks up at the viewer.
“…America needs a President that understands,”

Scene change: A young black woman, on the front porch/stoop of an inner-city shack. She turns from looking forlornly at something over her shoulder and fixes her despairing gaze on the viewer.
“…a President that knows where Americans are coming from,”

Scene change: Slow motion shot in the front of an unemployment office; an obviously tired and beaten middle-aged white male makes his way dejectedly into the office as a homeless woman sits on the sidewalk eating out of a can, and to the right the police wrestle a young Hispanic man into a squad car.
“a President that recognizes where things are going,”

Scene change: Show a picture of Obama with that stern, half confident, half cocky smirk and that gleam in his eye as he looks at something in the distance that only he can really see.
“and has the courage and character to change our course.”

Dramatic pause with background music, fade a flag into the bottom half of the screen with Obama’s face.
“But he can’t do it alone.”

Scene snaps: Flash back through the characters and capture their inquisitive and hopeful looks; the couple, the mother with child, the unemployed male, the homeless woman, the police and the suspect.
“He needs Americans like you by his side, and his Vice President will be someone like you,"

Scene snaps: Capture genuine relieved smiles…leave out the suspect.
“…like him.”

Scene change: Strong patriotic Obama standing near a flag ready to take on the world.
“So, keep your BlackBerry close.”

Scene snaps: Smiles slightly fading into confusion…include the suspect (minus the confused look), and introduce a well dressed and obviously employed black male walking confidently through the scene past the homeless woman and the unemployed man.
“You will be the first to know who will stand by Obama to make certain your voice is heard,”

Scenes snaps: The couple is now completely confused, anxiety creeping back in; the mother sits down on the steps in renewed and resigned despair; the homeless woman and unemployed man stare at the well dressed man as his BlackBerry ring-tone sings out Hail to the Chief and he slows down almost to a stop in their midst to address the incoming message (completely unaware of their presence); the police pull a BlackBerry from the suspect’s back pocket (almost clueless as to what it is) as the suspect strains indignantly to look over his shoulder, obviously interested in the incoming message (his ring-tone is Ludacris).
“and together, we will change the course of our nation…(slight pause)”

Scene snaps: The couple embraces to console each other; the man eyes the viewer in disgust and disappointment as his wife, her face hidden, begins to sob. The mother on the porch has set the child down and has her head down in her hands. The man checking his BlackBerry is pleased with what he sees and looks up in a celebratory manner and his countenance changes immediately when he notices the homeless woman and unemployed man staring at him; the man casually disengages and hurries off to the safety of his office (inside the unemployment office), giving only a slight, anxious glance over his shoulder as he reaches for the door. The police, ignoring the suspect, both stare dumbfounded and incredulous at the viewer as the suspect coolly finishes reading the message on his BlackBerry and stuffs it back in his pocket (unfazed).
“…and restore hope.”

Scene change: Phase into a screen shot with Obama and his BlackBerry, and slow to a stop on his smile.
“Barack Obama, change you can believe in.”